Navflow is an application that helps web designers understand, analyze and effectively alter their webpage's navigation to become the best user experience for the site's visitors. Navflow makes it so users can bring together multiple click tests so that they can identify exactly which page is causing the users to become frustrated or confused with the application or site. Designers can use these web tests to determine if their product is as intuitive as it should be. Additionally, businesses may be able to determine how the navigation could help increase the ultimate conversion rate by using such tests. Most importantly, designers and businesses can measure how simple their check out process is and make sure that the functionality of the site is not hindering the purchase process of the users. Navflow also has a results dashboard that displays all of the test results including the success and failure rates of the various steps and the average duration at each of the steps. This data can be shared with the company and used to improve the overall layout of the site or application.Show more screenshots »
Navflow is one of the application developed by the Melbourne, Australia operation called Usability Hub. Usability Hub also has developed similar products called Fivesecondtest.com and TheClickTest.com. They specialize in tools that provide quick and easy remote user testing for user interface designers. As of March 18, 2012, Navflow had clocked in at just over 500,000 tests.
Navflow is most unique in that it can offer a community of testers who can offer valuable and real user insights for the developers. While other sites simply click through and make sure the links are all working using an automated process, Navflow provide real person data and helps companies understand how real users will interoperate with their site. The companies can do this all while not risking real sales and real clients' user experiences.
Navflow is apart of Usability Hub's trio suite of products and all three are very well designed. The analytics are very simple and displayed in a manner so that it is easy to quickly pinpoint the important metrics. The site is very responsive, and there were not any bugs or issues encountered during the review period.
New users can register for Navflow by going to the pricing page and selecting the offering that works best for them. Users will need to provide a username, email address, password and they'll need to indicate how they found this application. From there new users will input their payment information and then they begin accessing the service.
There are several pricing options available on Navflow. Users could access a free package where they earn tests by completing tests or simply pay as they go. Next step is their Solo plan which runs $20 per month and it offers 100 responses per month. Next is their Team plan which runs $100 per month and includes 250 responses per month. Following that is their Studio package which runs $100 per month and includes 500 responses per month. Finally there is their $200 per month package called the Agency plan and includes 1,000 responses per month.
This application is a great resource for user interface designers. There are plans that range from a free plan where the designers can "earn" tests by testing others' designs. Alternatively, they could purchase a plan that best fits their needs. The analytics and functionality of the site are very comprehensive and can help determine if there are any confusing paths or spaces in this application.